Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling

Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim use...

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Bibliographic Details
Main Author: Jan, Muhammad Tahir
Format: Article
Language:English
English
Published: Emerald Group Publishing Ltd. 2017
Subjects:
Online Access:http://irep.iium.edu.my/60181/
http://irep.iium.edu.my/60181/
http://irep.iium.edu.my/60181/
http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf
http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf