Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling

Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim use...

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Main Author:	Jan, Muhammad Tahir
Format:	Article
Language:	English English
Published:	Emerald Group Publishing Ltd. 2017
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf

id	iium-60181
recordtype	eprints
spelling	iium-601812018-03-20T07:36:27Z http://irep.iium.edu.my/60181/ Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling Jan, Muhammad Tahir HF5001 Business. Business Administration Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both exploratory and confirmatory factor analyses were used to sort the significant items for the constructs and to check the validity. Structural equation modelling was applied in testing the hypotheses and the fitness of the proposed model. Findings – The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites. However, this is followed by an educational factor. Among Muslim users in Malaysia, the study does not find significant influence of brand or product communication behind this adoption. Originality/value – The paper investigates those factors that are considered inevitable in the adoption of social networking sites. Invaluable findings were offered in the form of a structural model for the stakeholders of social networking sties. These findings can be used in planning and making decisions that may benefit all parties associated with it. Emerald Group Publishing Ltd. 2017-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf application/pdf en http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf Jan, Muhammad Tahir (2017) Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling. Interactive Technology and Smart Education, 14 (4). pp. 266-278. ISSN 1741-5659 E-ISSN 1758-8510 http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=itse https://doi.org/10.1108/ITSE-08-2016-0024
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Jan, Muhammad Tahir Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
description	Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim users of social networking sites in Malaysia. Both exploratory and confirmatory factor analyses were used to sort the significant items for the constructs and to check the validity. Structural equation modelling was applied in testing the hypotheses and the fitness of the proposed model. Findings – The results of full structural model attest that technological and social factors are the most significant factors behind the adoption of social networking sites. However, this is followed by an educational factor. Among Muslim users in Malaysia, the study does not find significant influence of brand or product communication behind this adoption. Originality/value – The paper investigates those factors that are considered inevitable in the adoption of social networking sites. Invaluable findings were offered in the form of a structural model for the stakeholders of social networking sties. These findings can be used in planning and making decisions that may benefit all parties associated with it.
format	Article
author	Jan, Muhammad Tahir
author_facet	Jan, Muhammad Tahir
author_sort	Jan, Muhammad Tahir
title	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
title_short	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
title_full	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
title_fullStr	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
title_full_unstemmed	Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
title_sort	why do you adopt social networking sites? investigating the driving factors through structural equation modelling
publisher	Emerald Group Publishing Ltd.
publishDate	2017
url	http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf
first_indexed	2023-09-18T21:25:19Z
last_indexed	2023-09-18T21:25:19Z
_version_	1777412152018075648

Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling

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