Why do you adopt social networking sites? Investigating the driving factors through structural equation modelling
Purpose – The purpose of this paper is to investigate those factors that are associated with the adoption of social networking sites from the perspective of Muslimusers residing in Malaysia. Design/methodology/approach – A complete self-administered questionnaire was collected from 223 Muslim use...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Ltd.
2017
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/ http://irep.iium.edu.my/60181/1/Why%20do%20you%20adopt%20social%20networking%20sites.pdf http://irep.iium.edu.my/60181/7/60181_Why%20do%20you%20adopt%20social%20networking%20sites.pdf |