Boycott and racism: a loaf of bread is just a loaf of bread
This case study highlights the importance of effective communications and marketing strategies for responding to sensitive issues involving racism and politics. Although GBKL took the necessary actions by addressing the allegations in Malay, English and Mandarin newspapers, the calls to boycott con...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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Emerald Publishing
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61157/ http://irep.iium.edu.my/61157/ http://irep.iium.edu.my/61157/1/A%20loaf%20of%20bread%20is%20just%20a%20loaf%20of%20bread%20-%20resubmission%202c%20-%20proof%20read%20-%20irep.pdf http://irep.iium.edu.my/61157/7/61157%20Boycott%20and%20racism%20-%20a%20loaf%20of%20bread%20is%20just%20a%20loaf%20of%20bread-%20abstract.pdf |