The influence of internet and social media on purchasing decisions in Egypt and a comparison between Egypt and Kuwait
This research aims to investigate the role of social networks in influencing purchasing decisions among consumers in Egypt; moreover, compare results from this research, and the one obtained in the previous study about Kuwait. The methodology used for this research is th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Foundation of Computer Science
2017
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/1/alenezi-2017-ijca-915826.pdf |