The influence of internet and social media on purchasing decisions in Egypt and a comparison between Egypt and Kuwait
This research aims to investigate the role of social networks in influencing purchasing decisions among consumers in Egypt; moreover, compare results from this research, and the one obtained in the previous study about Kuwait. The methodology used for this research is th...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Foundation of Computer Science
2017
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/1/alenezi-2017-ijca-915826.pdf |
| id |
iium-61169 |
|---|---|
| recordtype |
eprints |
| spelling |
iium-611692018-07-10T19:50:17Z http://irep.iium.edu.my/61169/ The influence of internet and social media on purchasing decisions in Egypt and a comparison between Egypt and Kuwait Alenezi, Khalid Abdulkareem Taha Alshaikhli, Imad Fakhri Mahmood, Sufyan Salim QA75 Electronic computers. Computer science This research aims to investigate the role of social networks in influencing purchasing decisions among consumers in Egypt; moreover, compare results from this research, and the one obtained in the previous study about Kuwait. The methodology used for this research is the quantitative methods, analytical techniques to get the results, and the research developed a measure to study the relationship between the variables for the study and selection of a sample of (87) consumers (69 males, and 18 female). The researcher used was social networks (The exchange of information, Product Rating, Consumer support) as an independent variable. The dependent variable was consumer intent to purchase. Result mostly was predicted such as traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking, contradicting Kuwait’s survey. Results also indicate that Internet users in Egypt prefer mostly Facebook and WhatsApp, while Kuwaitis are preferring Instagram and WhatsApp. In light of these findings, the study made a series of recommendations; the most important are the executives and sales representatives, need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool Foundation of Computer Science 2017-11 Article PeerReviewed application/pdf en http://irep.iium.edu.my/61169/1/alenezi-2017-ijca-915826.pdf Alenezi, Khalid Abdulkareem and Taha Alshaikhli, Imad Fakhri and Mahmood, Sufyan Salim (2017) The influence of internet and social media on purchasing decisions in Egypt and a comparison between Egypt and Kuwait. International Journal of Computer Applications, 178 (5). pp. 26-32. ISSN 0975-8887 http://www.ijcaonline.org |
| repository_type |
Digital Repository |
| institution_category |
Local University |
| institution |
International Islamic University Malaysia |
| building |
IIUM Repository |
| collection |
Online Access |
| language |
English |
| topic |
QA75 Electronic computers. Computer science |
| spellingShingle |
QA75 Electronic computers. Computer science Alenezi, Khalid Abdulkareem Taha Alshaikhli, Imad Fakhri Mahmood, Sufyan Salim The influence of internet and social media on purchasing decisions in Egypt and a comparison between Egypt and Kuwait |
| description |
This research aims to investigate the role of social networks in
influencing purchasing decisions among consumers in Egypt;
moreover, compare results from this research, and the one
obtained in the previous study about Kuwait. The
methodology used for this research is the quantitative
methods, analytical techniques to get the results, and the
research developed a measure to study the relationship
between the variables for the study and selection of a sample
of (87) consumers (69 males, and 18 female). The researcher
used was social networks (The exchange of information,
Product Rating, Consumer support) as an independent
variable. The dependent variable was consumer intent to
purchase. Result mostly was predicted such as traditional
advertising (TV, Newspaper, Magazine, Billboards) are more
effective than the social networking, contradicting Kuwait’s
survey. Results also indicate that Internet users in Egypt
prefer mostly Facebook and WhatsApp, while Kuwaitis are
preferring Instagram and WhatsApp. In light of these findings,
the study made a series of recommendations; the most
important are the executives and sales representatives, need to
understand the benefits offered by social networks, and
understand the advantages and functions and tools of social
communication, and knowing how to apply them effectively
and efficiently, and then use the appropriate social networking
tool |
| format |
Article |
| author |
Alenezi, Khalid Abdulkareem Taha Alshaikhli, Imad Fakhri Mahmood, Sufyan Salim |
| author_facet |
Alenezi, Khalid Abdulkareem Taha Alshaikhli, Imad Fakhri Mahmood, Sufyan Salim |
| author_sort |
Alenezi, Khalid Abdulkareem |
| title |
The influence of internet and social media on
purchasing decisions in Egypt and a comparison
between Egypt and Kuwait |
| title_short |
The influence of internet and social media on
purchasing decisions in Egypt and a comparison
between Egypt and Kuwait |
| title_full |
The influence of internet and social media on
purchasing decisions in Egypt and a comparison
between Egypt and Kuwait |
| title_fullStr |
The influence of internet and social media on
purchasing decisions in Egypt and a comparison
between Egypt and Kuwait |
| title_full_unstemmed |
The influence of internet and social media on
purchasing decisions in Egypt and a comparison
between Egypt and Kuwait |
| title_sort |
influence of internet and social media on
purchasing decisions in egypt and a comparison
between egypt and kuwait |
| publisher |
Foundation of Computer Science |
| publishDate |
2017 |
| url |
http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/ http://irep.iium.edu.my/61169/1/alenezi-2017-ijca-915826.pdf |
| first_indexed |
2023-09-18T21:26:45Z |
| last_indexed |
2023-09-18T21:26:45Z |
| _version_ |
1777412242644402176 |