Muslim consumers’ online purchase intention towards Islamic fashion products: A clothing market case
Online shopping has grown exponentially due to the technological growth. This development can be seen in all the developed and developing economies irrespective of the demographic features. This paper seeks to explore the influencing factors of Muslim consumers’ online purchase intention towards I...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Amity Directorate of Management and Allied Areas (ADMAA)
2016
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| Online Access: | http://irep.iium.edu.my/63589/ http://irep.iium.edu.my/63589/ http://irep.iium.edu.my/63589/1/Muslim%20Consumers%E2%80%99%20Online%20Purchase%20Intention%20Towards%20Islamic%20Fashion%20Products.pdf |