Antecedents to willingness to boycott among Malaysian Muslims
This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...
| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IGI Global
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf |