Antecedents to willingness to boycott among Malaysian Muslims

This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms...

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Main Authors:	Abdul Latif, Samshul Amry, Abdul Talib, Asmat Nizam
Format:	Book Chapter
Language:	English
Published:	IGI Global 2015
Subjects:	HB126.4 Islamic Economics HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf

id	iium-64596
recordtype	eprints
spelling	iium-645962018-08-07T07:25:05Z http://irep.iium.edu.my/64596/ Antecedents to willingness to boycott among Malaysian Muslims Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam HB126.4 Islamic Economics HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability. In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach. Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers. IGI Global 2015 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf Abdul Latif, Samshul Amry and Abdul Talib, Asmat Nizam (2015) Antecedents to willingness to boycott among Malaysian Muslims. In: Emerging Research on Islamic Marketing and Tourism in the Global Economy. IGI Global, Hershey, Pennsylvania, pp. 70-106. ISBN 9781466662728 https://www.igi-global.com/chapter/antecedents-to-willingness-to-boycotts-among-malaysian-muslims/114730 10.4018/978-1-4666-6272-8.ch004
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HB126.4 Islamic Economics HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
spellingShingle	HB126.4 Islamic Economics HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam Antecedents to willingness to boycott among Malaysian Muslims
description	This chapter examines the motivations and willingness to boycott of Malaysian Muslim consumers. Based on an ongoing boycott incited by the Palestinian-Israeli conflict in the Middle East, the boycott movement targets American-originated firms operating in Malaysia. To examine the factors, two firms were selected based on their market presence, consumer familiarity, and product affordability. In total, 577 questionnaires were distributed to Muslim university students, and the results were validated through Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach. Three factors were found to be significant in predicting the willingness to boycott; they were self-enhancement, perceived egregious behavior, and country image. This chapter addresses boycott motivations from the context of Malaysian Muslims quantitatively, based on an international issue strongly related to Muslims. The results may have some implications on multinational firms, non-government organizations, policymakers, and consumers.
format	Book Chapter
author	Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam
author_facet	Abdul Latif, Samshul Amry Abdul Talib, Asmat Nizam
author_sort	Abdul Latif, Samshul Amry
title	Antecedents to willingness to boycott among Malaysian Muslims
title_short	Antecedents to willingness to boycott among Malaysian Muslims
title_full	Antecedents to willingness to boycott among Malaysian Muslims
title_fullStr	Antecedents to willingness to boycott among Malaysian Muslims
title_full_unstemmed	Antecedents to willingness to boycott among Malaysian Muslims
title_sort	antecedents to willingness to boycott among malaysian muslims
publisher	IGI Global
publishDate	2015
url	http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/ http://irep.iium.edu.my/64596/13/64596%20Antecedents%20to%20Willingness.pdf
first_indexed	2023-09-18T21:31:40Z
last_indexed	2023-09-18T21:31:40Z
_version_	1777412552296235008

Antecedents to willingness to boycott among Malaysian Muslims

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