The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building

Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s endeavour in becoming a developed nation. There are several guidelines and codes issued by g...

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Bibliographic Details
Main Author: Mokhtar, Aida
Format: Article
Language:English
English
English
Published: Universiti Kebangsaan Malaysia Press 2018
Subjects:
Online Access:http://irep.iium.edu.my/67669/
http://irep.iium.edu.my/67669/
http://irep.iium.edu.my/67669/
http://irep.iium.edu.my/67669/1/22930-85573-1-PB.pdf
http://irep.iium.edu.my/67669/7/67669_The%20television%20advertising%20framework%20in%20Malaysia_SCOPUS.pdf
http://irep.iium.edu.my/67669/8/67669_The%20television%20advertising%20framework%20in%20Malaysia_WoS.pdf