The television advertising framework in Malaysia and the salience of ideals for Malay Muslims and Malaysians: a framing perspective for nation building
Malaysia has the ambition to be a developed country by 2020. The goal of creating a cohesive, united, and ethical community is accentuated in the country’s Eleventh Malaysia Plan that is part of the nation’s endeavour in becoming a developed nation. There are several guidelines and codes issued by g...
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| Format: | Article |
| Language: | English English English |
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Universiti Kebangsaan Malaysia Press
2018
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| Online Access: | http://irep.iium.edu.my/67669/ http://irep.iium.edu.my/67669/ http://irep.iium.edu.my/67669/ http://irep.iium.edu.my/67669/1/22930-85573-1-PB.pdf http://irep.iium.edu.my/67669/7/67669_The%20television%20advertising%20framework%20in%20Malaysia_SCOPUS.pdf http://irep.iium.edu.my/67669/8/67669_The%20television%20advertising%20framework%20in%20Malaysia_WoS.pdf |
