A pilot survey on ‘Muslim – friendly’ event management standards in Malaysia and its acceptance among Malaysian practitioners
Event management is a fast-paced, varied, and highly employable field. Even in times of economic recession, events remain invaluable to companies as an assured way to build brand reputation, drive consumer confidence and give people experiences to remember. The International Organization of Standa...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68246/ http://irep.iium.edu.my/68246/ http://irep.iium.edu.my/68246/1/Dr.Jannah%20ICRCG%20Presentation.pdf http://irep.iium.edu.my/68246/14/68246_A%20Pilot%20Survey%20on%20%E2%80%98Muslim%20-%20evidence.pdf |