Factors influencing consumers’ intention to purchase products advertised on Facebook
The aim of this study is to investigate the factors that influence consumers’ intention to purchase products advertised on Facebook. Facebook is a popular social media platform that is used by many including Malaysian. Users are also exposed to the numerous number of advertisements on Facebook. B...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68450/ http://irep.iium.edu.my/68450/ http://irep.iium.edu.my/68450/1/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention%20-%20abstract.pdf http://irep.iium.edu.my/68450/2/68450_Factors%20Influencing%20Consumers%E2%80%99%20Intention.pdf |