A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
worldconferences.net
2018
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf |