A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia

Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and person...

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Main Authors:	Phuah, Kit Teng, Wan Jusoh, Wan Jamaliah
Format:	Conference or Workshop Item
Language:	English
Published:	worldconferences.net 2018
Subjects:	HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf

id	iium-68465
recordtype	eprints
spelling	iium-684652019-07-15T07:49:11Z http://irep.iium.edu.my/68465/ A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia Phuah, Kit Teng Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care product. A survey was conducted in Malaysia where 573 respondents were interviewed by self administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the objective. Six factors which will influence the consumer behavioural intention were determined in this study which was past and current experience of using the product, religiosity, Halal logo and certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression indicate that only consumer knowledge, past and current experience, subjective norm and religiosity will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product. worldconferences.net 2018 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf Phuah, Kit Teng and Wan Jusoh, Wan Jamaliah (2018) A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia. In: 1st International Conference on Halal Global (ICOHG 2018), 26th-27th March 2018, Kuala Lumpur. https://www.worldconferences.net/proceedings/icohg2018/fullpaper/2.HALAL%20010%20A%20Study%20of%20Factors%20Affecting%20Consumer%20Purchase%20Intention%20towards.pdf
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English
topic	HF5410 Marketing. Distribution of products
spellingShingle	HF5410 Marketing. Distribution of products Phuah, Kit Teng Wan Jusoh, Wan Jamaliah A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
description	Halal labelled cosmetic and personal care products industries can be more effective to position Halal values to new insights for championing to drive the Halal economy in Malaysia. The persistence of this paper is to identify the consumers’ purchase intention for Halal labelled cosmetic and personal care product. A survey was conducted in Malaysia where 573 respondents were interviewed by self administration questionnaires. The modified Theory of Reasoned Action (TRA) was applied in this study. Descriptive analysis, factor analysis and binary regressions were used to accomplish the objective. Six factors which will influence the consumer behavioural intention were determined in this study which was past and current experience of using the product, religiosity, Halal logo and certification, subjective norm, attitude and knowledge. However, the result of binary logistic regression indicate that only consumer knowledge, past and current experience, subjective norm and religiosity will influence the consumers’ intention to purchase Halal labelled cosmetic and personal care product.
format	Conference or Workshop Item
author	Phuah, Kit Teng Wan Jusoh, Wan Jamaliah
author_facet	Phuah, Kit Teng Wan Jusoh, Wan Jamaliah
author_sort	Phuah, Kit Teng
title	A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_short	A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_full	A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_fullStr	A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_full_unstemmed	A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia
title_sort	study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in malaysia
publisher	worldconferences.net
publishDate	2018
url	http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/ http://irep.iium.edu.my/68465/1/68465_A%20study%20of%20factors%20affecting%20consumer%20purchase.pdf
first_indexed	2023-09-18T21:37:11Z
last_indexed	2023-09-18T21:37:11Z
_version_	1777412898828582912

A study of factors affecting consumer purchase intention towards halal labelled cosmetics and personal care products in Malaysia

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