Measuring consumers’ understanding of green marketing objective and concept in relation to environmental protection

Green marketing has been an increasingly important element toward the practice of environmental protection. A term coined by marketing gurus, it is a structured topic, essentially offered in academic institutions. However, not every consumer enrols in such courses during their academic years. While...

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Bibliographic Details
Main Authors: Haque, A. K. M. Ahasanul, Rosli, Norhizan, Abdullah, Kalthom
Format: Article
Language:English
English
Published: American Scientific Publishers 2018
Subjects:
Online Access:http://irep.iium.edu.my/69124/
http://irep.iium.edu.my/69124/
http://irep.iium.edu.my/69124/
http://irep.iium.edu.my/69124/1/69124_Measuring%20Consumers%E2%80%99%20Understanding%20of%20Green%20Marketing.pdf
http://irep.iium.edu.my/69124/7/69124_Measuring%20consumers%E2%80%99%20understanding%20of%20green_WOS.pdf