Effects of Dubai quality awards criteria on customer growth: an empirical investigation in the UAE
Purpose: This paper presents the findings of an empirical research on the effects of Dubai Quality Award on customer growth. Despite some research was done on Quality Awards, no prior study has measured the effects of the Dubai Quality Award (DQA) by considering each of the criterion as the a...
Main Authors: | , |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
Hamdan Bin Mohammed Smart University
2017
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Subjects: | |
Online Access: | http://irep.iium.edu.my/71486/ http://irep.iium.edu.my/71486/ http://irep.iium.edu.my/71486/7/71486%20Effects%20of%20Dubai%20Quality%20Awards.pdf |