What keeps Islamic mobile banking customers loyal?
Purpose – This study aims to find important factors of Malaysian Islamic banking customers’ loyalty or continuance intention to use Islamic mobile banking services. Design/methodology/approach – The primary data are collected from the survey administered to 250 customers in the Klang Valley and t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Group Publishing Limited
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72514/ http://irep.iium.edu.my/72514/ http://irep.iium.edu.my/72514/ http://irep.iium.edu.my/72514/7/72514%20What%20keeps%20Islamic%20mobile.pdf http://irep.iium.edu.my/72514/13/72514_What%20keeps%20Islamic%20mobile%20banking%20customers%20loyal_scopus.pdf |