The 77 years (1941-2018) evolution of mastika’s cover: a visual framing of the Malay audience’s interests
This article analyses how Mastika magazine, one of the oldest and most established lifestyle magazines in Malaysia, framed the Malay interest throughout its 77 years of publication. The study applies framing theory and design principles to examine how the magazine presented the interests of its Mala...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence (GAE)
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72680/ http://irep.iium.edu.my/72680/ http://irep.iium.edu.my/72680/1/72680_The%2077%20years%20%281941-2018%29.pdf |