Personalised campaigns in party-centred politics: Instagram and Facebook as arenas for political communication
Social media like Facebook and Instagram place the focus on the individual politician rather than the political party, thereby expanding the political arena for increased personalised campaigning. The need to use social media to communicate a personal image as a politician and to post personalised m...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/72753/ http://irep.iium.edu.my/72753/ http://irep.iium.edu.my/72753/14/Personalised%20campaigns%20in%20party-centred%20%20-%20slides.pdf http://irep.iium.edu.my/72753/3/MEDCOM%202019%20-%20Conference%20Program.pdf |