The imbuement of cultural elements in television advertisements: an Islamic perspective
There has been wide coverage on Islamic ethics and Western ethics in the literature. It appears that more needs to be done in terms of examining culture from the Islamic perspective. The question arises as to how to determine which elements of culture ought to be adopted and which do not? There appe...
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| Format: | Conference or Workshop Item |
| Language: | English English |
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2019
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| Online Access: | http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/3/THE%20IMBUEMENT%20OF%20CULTURAL%20ELEMENTS%20IN%20TELEVISION%20ADVERTISEMENTS.pdf http://irep.iium.edu.my/72826/4/JADUAL%20PEMBENTANGAN%20PERSIDANGAN%20MiCMI%202019.pdf |