The imbuement of cultural elements in television advertisements: an Islamic perspective

There has been wide coverage on Islamic ethics and Western ethics in the literature. It appears that more needs to be done in terms of examining culture from the Islamic perspective. The question arises as to how to determine which elements of culture ought to be adopted and which do not? There appe...

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Bibliographic Details
Main Author:	Mokhtar, Aida
Format:	Conference or Workshop Item
Language:	English English
Published:	2019
Subjects:	P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/3/THE%20IMBUEMENT%20OF%20CULTURAL%20ELEMENTS%20IN%20TELEVISION%20ADVERTISEMENTS.pdf http://irep.iium.edu.my/72826/4/JADUAL%20PEMBENTANGAN%20PERSIDANGAN%20MiCMI%202019.pdf

id	iium-72826
recordtype	eprints
spelling	iium-728262019-06-26T01:47:08Z http://irep.iium.edu.my/72826/ The imbuement of cultural elements in television advertisements: an Islamic perspective Mokhtar, Aida P87 Communication. Mass media There has been wide coverage on Islamic ethics and Western ethics in the literature. It appears that more needs to be done in terms of examining culture from the Islamic perspective. The question arises as to how to determine which elements of culture ought to be adopted and which do not? There appears to be confusion on this matter as culture is created, learned and passed down from one generation to the next. Cultural elements are included in advertising messages and in the pragmatic ways of doing business. The paper defines culture, the role of culture in Islam and how to distinguish between acceptable and unacceptable cultural elements from the Islamic perspective. 2019-04-24 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/72826/3/THE%20IMBUEMENT%20OF%20CULTURAL%20ELEMENTS%20IN%20TELEVISION%20ADVERTISEMENTS.pdf application/pdf en http://irep.iium.edu.my/72826/4/JADUAL%20PEMBENTANGAN%20PERSIDANGAN%20MiCMI%202019.pdf Mokhtar, Aida (2019) The imbuement of cultural elements in television advertisements: an Islamic perspective. In: Muslims in Creative Media Industries (MiCMI 2019), 24th April 2019, Nilai, Negeri Sembilan. (Unpublished) http://pppi.usim.edu.my/portfolio-items/micmi2019/
repository_type	Digital Repository
institution_category	Local University
institution	International Islamic University Malaysia
building	IIUM Repository
collection	Online Access
language	English English
topic	P87 Communication. Mass media
spellingShingle	P87 Communication. Mass media Mokhtar, Aida The imbuement of cultural elements in television advertisements: an Islamic perspective
description	There has been wide coverage on Islamic ethics and Western ethics in the literature. It appears that more needs to be done in terms of examining culture from the Islamic perspective. The question arises as to how to determine which elements of culture ought to be adopted and which do not? There appears to be confusion on this matter as culture is created, learned and passed down from one generation to the next. Cultural elements are included in advertising messages and in the pragmatic ways of doing business. The paper defines culture, the role of culture in Islam and how to distinguish between acceptable and unacceptable cultural elements from the Islamic perspective.
format	Conference or Workshop Item
author	Mokhtar, Aida
author_facet	Mokhtar, Aida
author_sort	Mokhtar, Aida
title	The imbuement of cultural elements in television advertisements: an Islamic perspective
title_short	The imbuement of cultural elements in television advertisements: an Islamic perspective
title_full	The imbuement of cultural elements in television advertisements: an Islamic perspective
title_fullStr	The imbuement of cultural elements in television advertisements: an Islamic perspective
title_full_unstemmed	The imbuement of cultural elements in television advertisements: an Islamic perspective
title_sort	imbuement of cultural elements in television advertisements: an islamic perspective
publishDate	2019
url	http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/ http://irep.iium.edu.my/72826/3/THE%20IMBUEMENT%20OF%20CULTURAL%20ELEMENTS%20IN%20TELEVISION%20ADVERTISEMENTS.pdf http://irep.iium.edu.my/72826/4/JADUAL%20PEMBENTANGAN%20PERSIDANGAN%20MiCMI%202019.pdf
first_indexed	2023-09-18T21:43:15Z
last_indexed	2023-09-18T21:43:15Z
_version_	1777413280466206720

The imbuement of cultural elements in television advertisements: an Islamic perspective

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