Modified version of the theory of planned behaviour to study the purchase intention towards Gold Dinar
This study explores the literature concerning the purchase intention of gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the gold dinar market is quite dynamic with many pu...
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| Format: | Conference or Workshop Item |
| Language: | English English English |
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2019
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| Online Access: | http://irep.iium.edu.my/73466/ http://irep.iium.edu.my/73466/22/73466%20Modified%20Version%20of%20the%20Theory%20of%20Planned%20Behaviour.pdf http://irep.iium.edu.my/73466/1/ICFM-2019-050A.pdf http://irep.iium.edu.my/73466/10/ICFM-2019-050A%20%28slides%29.pdf |