Factors influencing the adoption of m-commerce: a literature review
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others...
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/7380/ http://irep.iium.edu.my/7380/1/ICABE_2009_Conference_Proceedings_Paper_2__1_.pdf |