Factors influencing the adoption of m-commerce: a literature review
Mobile Commerce also known as M-commerce is thought to be the next big phase in technologically dependent society after following E-commerce era. Mobile commerce has been a huge success in terms of individuals’ adoption in some markets like Japan, while, surprisingly, not as flourishing in others...
Main Authors: | Sadi, A.H.M. Saifullah, Noordin, Mohamad Fauzan |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2009
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Subjects: | |
Online Access: | http://irep.iium.edu.my/7380/ http://irep.iium.edu.my/7380/1/ICABE_2009_Conference_Proceedings_Paper_2__1_.pdf |
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