Understanding the role of khalifa for the foundation of wizard khalifa tourism
—Branding has helped Malaysian tourism industry moving forward in this highly competitive world. Till now these Malaysian brands such as Malaysia Truly Asia or Muslim friendly country or Halal-friendly country are still relevant but a new perspective toward Malaysia is a need. Thus, this research a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/75940/ http://irep.iium.edu.my/75940/ http://irep.iium.edu.my/75940/1/Understanding%20the%20Role%20of%20Khalifa.pdf |