Elements of advertisement and their impact on buying behaviour: A study of skincare products in Malaysia
This paper mainly aimed to identify the impact of critical factors of advertisement on consumer buying behaviour for skincare products. Data for this study were collected from 428 people from all around Malaysia using self-administered questionnaires. The acquired data went through an exhaustive...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Growing Science, Canada
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/76466/ http://irep.iium.edu.my/76466/ http://irep.iium.edu.my/76466/ http://irep.iium.edu.my/76466/1/76466_Elements%20of%20advertisement%20and%20their%20impact.pdf http://irep.iium.edu.my/76466/2/76466_Elements%20of%20advertisement%20and%20their%20impact_SCOPUS.pdf |