Promotional language and Maqasid Shariah in the advertisements of local and international halal food products

Abstract​: The halal industry is a booming global trade that is known to be profitable to various market sectors. With the aspiration to be the Global Halal Hub by 2020, Malaysia will undoubtedly benefit from the strategic marketing of halal food products. One of the aspects that are known to influe...

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Bibliographic Details
Main Authors: Wan Mohd Fadzlullah, Wan Nor Fasihah, Ariffin, Adlina
Format: Conference or Workshop Item
Language:English
English
English
English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/77280/
http://irep.iium.edu.my/77280/1/abstract-islamicad%26marketing.pdf
http://irep.iium.edu.my/77280/2/IslamicAd%26MarketingSeminar.pdf
http://irep.iium.edu.my/77280/3/SEMINAR%20Islamic%20Advertising%20IMC_PROGRAMME%20TENTATIVE-10Dec2019.pdf
http://irep.iium.edu.my/77280/4/Cert-Seminar%20on%20Islamic%20Marketing.pdf