Assessing medical tour service towards tourist behavioral intention in Penang

Medical tourism received attention recently in global. Ongoing with the trends and interest in increasing the tourism development, medical tourism is marketed as a niche product that gives both medical services and tourism packages that related to the medical industry. The objective of this paper is...

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Bibliographic Details
Main Authors: Shaharuddin, Nuraini Syakirah, Md Sawari, Siti Salwa
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
Online Access:http://irep.iium.edu.my/77482/
http://irep.iium.edu.my/77482/1/Aini.pdf