Gold dinar as a consumer product: modified version of the theory of planned behaviour
This study is a conceptual discussion that explores the literature concerning the purchase intention of the gold dinar in Malaysia. Although some research has been done on gold dinar acceptance in the past, a thorough marketing research perspective has been missing in this niche. Yet the...
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| Format: | Article |
| Language: | English English |
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Kulliyyah of Economics and Management Sciences, International Islamic University, Malaysia.
2019
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| Online Access: | http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/ http://irep.iium.edu.my/77787/1/77787_Gold%20Dinar%20as%20a%20Consumer%20Product.pdf http://irep.iium.edu.my/77787/7/77787_GOLD%20DINAR%20AS%20A%20CONSUMER%20PRODUCT_wos.pdf |