Risk reduction in online flight reservation: the role of information search
The air industry is very competitive. Operating costs are high. To survive and earn profits, it is imperative for airlines to save substantial costs. This can come from selling tickets online. However, in many developing countries including Malaysia, a lot of consumers still refuse to buy flights on...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Lifescience Global
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77912/ http://irep.iium.edu.my/77912/ http://irep.iium.edu.my/77912/1/JRGEV8A76-Haque.pdf |