Does the retail hypermarket satisfy customers? market assessment in Malaysia
As competition within the retail industry has intensified, an investigation of the factors that drive customer satisfaction towards hypermarkets has become a burning issue. Customer satisfaction is imperative for attaining organizational sustainability through building long term relationship with cu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publishing Academy
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77920/ http://irep.iium.edu.my/77920/ http://irep.iium.edu.my/77920/1/Hypermarket%20Paper%20%28JIBM%29-2019-03-44.pdf |