The use of social media for trip planning process: study of domestic tourists to Pahang
In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/77956/ http://irep.iium.edu.my/77956/1/77956-DRSAM.pdf |
| Summary: | In recent years, the use and reliance of social media by tourists have increased. Social media
becomes the alternative to traditional media in the process of trip planning and travel
decisions. This study aims to identify the influences of social media towards the trip
planning process, which are pre, during, and post-trip among domestic tourists who visited
the state of Pahang, Malaysia. This quantitative study identified the influences of social
media on two areas, namely the trip planning process and the perceived level of trust. The
data were collected using self-administered online questionnaires from domestic tourists
who had visited the state within the past 12 months. The findings of this study indicate that
the respondents use social media predominantly before the trip. The findings also show
that travel information obtained through social media is perceived as trustworthy and
reliable by the respondents. Future researchers may include larger samples from other
demographic segments as well as the inclusion of other tourist classification |
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