Effects of ulū al-albāb on strategies practiced by companies for sustainable competitive advantage
This study postulates that strategies with ulū al-albāb enabled companies to sustain competitive advantage. Profit maximisation and cost minimisation are common objectives for business entities. The study of management policy and corporate strategy has incorporated this element, but that is the only...
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| Format: | Monograph |
| Language: | English |
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IIUM Press, International Islamic University Malaysia
2020
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| Online Access: | http://irep.iium.edu.my/78201/ http://irep.iium.edu.my/78201/1/effects%20strategies%20ulul%20albab%20sca.pdf |