Adopting e-hailing application among Malaysian millennials.
e-hailing apps dominate the public taxi transport sector all over the globe. Different researchers study this disruptive business model from a different perspective. The current researchers look at this phenomenon from the technology acceptance perspective. Technology Acceptance Model (TAM) make t...
| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
IEEE
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/ http://irep.iium.edu.my/78417/1/78417_Adopting%20e-hailing%20Application_complete.pdf |