Islamic and Western ethics in advertising
Ethical advertising and Islamic advertising appear dissimilar as the former refers to Western ethics and the latter Islamic ethics. The question of whether ethical advertising should be used in place of Islamic advertising is raised in the paper. This discussion is significant as selecting an apt co...
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| Format: | Article |
| Language: | English |
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Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia,
2019
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| Online Access: | http://irep.iium.edu.my/78788/ http://irep.iium.edu.my/78788/ http://irep.iium.edu.my/78788/1/78788_Islamic%20and%20Western%20Ethics%20in%20Advertising.pdf |