The effectiveness of travel blogs on consumers’ travel planning
This research explores the effectiveness of travel blogs on consumers’ travel planning through information search, decision making and visual communication. There is an uncertainty of tourist services information from travel blogs that have affected consumers’ travel planning in addition to the func...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/78813/ http://irep.iium.edu.my/78813/1/9%20The%20effectiveness%20of%20travel%20blogs.pdf |