Evaluating the Efficacy of Mass Media and Social Marketing Campaigns in Changing Consumer Financial Behavior
Mass media and social marketing programs are cheap, scalable, and potentially effective means of influencing consumers' financial behavior and decisions. In light of this potential, and in order to provide clear policy direction, this paper pr...
| Main Authors: | , |
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| Format: | Working Paper |
| Language: | English en_US |
| Published: |
World Bank, Washington, DC
2013
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| Online Access: | http://documents.worldbank.org/curated/en/2012/11/17047182/evaluating-efficacy-mass-media-social-marketing-campaigns-changing-consumer-financial-behavior http://hdl.handle.net/10986/13563 |