Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education in Mainstream Media
This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. The stu...
Main Authors: | , |
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Format: | Policy Research Working Paper |
Language: | English en_US |
Published: |
World Bank, Washington, D.C.
2013
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Online Access: | http://documents.worldbank.org/curated/en/2013/04/17561771/harnessing-emotional-connections-improve-financial-decisions-evaluating-impact-financial-education-mainstream-media http://hdl.handle.net/10986/14445 |