Harnessing Emotional Connections to Improve Financial Decisions: Evaluating the Impact of Financial Education in Mainstream Media

This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. The stu...

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Bibliographic Details
Main Authors: Zia, Bilal, Berg, Gunhild
Format: Policy Research Working Paper
Language:English
en_US
Published: World Bank, Washington, D.C. 2013
Subjects:
ATM
HIV
TV
Online Access:http://documents.worldbank.org/curated/en/2013/04/17561771/harnessing-emotional-connections-improve-financial-decisions-evaluating-impact-financial-education-mainstream-media
http://hdl.handle.net/10986/14445