Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report

This report assesses existing mobile application (app) business models targeted at, or suitable for, people living at the base of the pyramid (BoP). The report addresses specific pain points for app developers and provides practical, actionable adv...

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Bibliographic Details
Main Author:	World Bank
Format:	Working Paper
Language:	English en_US
Published:	Washington, DC 2015
Subjects:	ACCESS TO BANK ACCESS TO BANKS ACCESS TO CAPITAL ADVERTISEMENT ADVERTISEMENTS ADVERTISING API APPLICATION DEVELOPMENT APPLICATION PROGRAMMING APPLICATION PROGRAMMING INTERFACE ATM BANDWIDTH BANK ACCOUNT BANK ACCOUNTS BANNER ADS BASIC BROWSERS BUSINESS MODEL BUSINESS MODELS BUSINESS OPPORTUNITIES BUSINESS PLANS BUSINESS PROCESSES BUSINESSES BUYER CASH FLOW CASH PAYMENTS CASH TRANSACTION CASH TRANSACTIONS CASH TRANSFER CELLULAR NETWORKS CENTRAL BANK CENTRAL BANKS CHECKS CODES COLLABORATION COMMUNICATION TECHNOLOGY COMPETITIONS COMPUTERS CONFIGURATIONS CONSUMER MARKET CONTENT PROVIDER CONTENT PROVIDERS CREDIT CARD CREDIT CARDS CURRENCY CUSTOMER BASE CUSTOMER BASES CUSTOMER SEGMENT CUSTOMER SEGMENTS DEBIT CARD DEVICES DIGITAL DISTRIBUTION CHANNEL DISTRIBUTION CHANNELS DISTRIBUTION NETWORK DISTRIBUTION NETWORKS E-COMMERCE E-COMMERCE SITES ELECTRONIC TRANSFERS EMAIL ADDRESSES EMAILS END USERS EXCHANGE OF DATA EXCHANGE RATE EXCHANGE RATES EXPOSURE FINANCE CORPORATION FINANCIAL DEVELOPMENT FORMAL BANKING FUNCTIONALITY GLOBAL MARKETPLACE GLOBAL STANDARDS HACKERS HOUSEHOLD INCOME ICT IDENTITY MODULE IMPLEMENTATIONS INCOME INCOMES INFORMATION COMMUNICATION INFORMATION COMMUNICATION TECHNOLOGIES INFORMATION SERVICES INNOVATION INNOVATION PROGRAM INSTITUTION INSTRUCTION INTERACTIVE VOICE RESPONSE INTERFACE INTERNATIONAL BANK INTERNATIONAL DEVELOPMENT INTERNATIONAL FINANCE INTERNATIONAL INVESTORS IP IVR JAVA LEARNING LICENSE LICENSE FEE LICENSES LIQUIDITY MARGINAL COSTS MARKET BARRIERS MARKET PRICES MARKET SHARE MARKET SIZE MARKET SIZES MARKETING MEDIA MICROPAYMENTS MOBILE APPLICATION MOBILE APPLICATIONS MOBILE COMMUNICATIONS MOBILE COMPUTING MOBILE NETWORK MOBILE NETWORKS MOBILE PHONE MOBILE PHONES MOBILE SERVICES MOBILE USER MOBILE USERS MONEY LAUNDERING MONEY MARKET NETWORKING NUMBER OF USERS OPERATING ENVIRONMENTS OPERATING SYSTEM OPERATING SYSTEMS PAYMENT FACILITIES PAYMENT FACILITY PAYMENT MECHANISM PAYMENT METHOD PAYMENT METHODS PDF PENETRATION RATE PHONES PHOTOS POINT OF SALE POST OFFICE POTENTIAL INVESTORS PROGRAMS PROJECT MANAGEMENT PROTOCOL QUERIES RADIO REGULAR PAYMENTS REGULATOR REGULATORY FRAMEWORK REGULATORY FRAMEWORKS RESULT RESULTS RETURN RETURNS REVENUE MODEL SERVER SERVERS SERVICE PROVIDER SKILLED WORKERS SMALL BUSINESS SOCIAL ENTREPRENEURS SOCIAL NETWORKS SOFTWARE APPLICATIONS SOFTWARE INDUSTRY SOFTWARE PACKAGES STARTUP SUPERVISION TAX TECHNICAL REQUIREMENTS TECHNICAL SKILLS TELEPHONE TRAINING EVENTS TRAINING PROGRAMS TRANSACTION TRANSLATION USER USERS USES VALUE CHAIN VALUE TRANSFERS VERIFICATION VIDEO VIDEOS VIRAL MARKETING WEB WEB SERVICES WEBSITE WEBSITES WIRELESS WIRELESS APPLICATION PROTOCOL WORKING CAPITAL
Online Access:	http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report http://hdl.handle.net/10986/21074

Internet

http://documents.worldbank.org/curated/en/2014/01/22669158/mobile-base-pyramid-ghana-mozambique-nigeria-zambia-summary-report
http://hdl.handle.net/10986/21074

Mobile at the Base of the Pyramid : Ghana, Mozambique, Nigeria, Zambia Summary Report

Internet

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