(Ineffective) Messages to Encourage Recycling : Evidence from a Randomized Evaluation in Peru
There is growing interest in using messaging to drive prosocial behaviors, which contribute to investment in public goods. We worked with a leading nongovernmental organization in Peru to randomize nine different prorecycling messages that were crafted on the basis of best practices, prior evidence,...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | en_US |
| Published: |
Oxford University Press on behalf of the World Bank
2016
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10986/24608 |