Teaching Personal Initiative Beats Traditional Training in Boosting Small Business in West Africa

Standard business training programs aim to boost the incomes of the millions of self-employed business owners in developing countries by teaching basic financial and marketing practices, yet the impacts of such programs are mixed. We tested whether a psychology-based personal initiative training app...

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Bibliographic Details
Main Authors: Campos, Francisco, Frese, Michael, Goldstein, Markus, Iacovone, Leonardo, Johnson, Hillary C., McKenzie, David, Mensmann, Mona
Format: Journal Article
Language:en_US
Published: American Association for the Advancement of Science 2017
Subjects:
Online Access:http://hdl.handle.net/10986/28386