Teaching Personal Initiative Beats Traditional Training in Boosting Small Business in West Africa
Standard business training programs aim to boost the incomes of the millions of self-employed business owners in developing countries by teaching basic financial and marketing practices, yet the impacts of such programs are mixed. We tested whether a psychology-based personal initiative training app...
Main Authors: | Campos, Francisco, Frese, Michael, Goldstein, Markus, Iacovone, Leonardo, Johnson, Hillary C., McKenzie, David, Mensmann, Mona |
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Format: | Journal Article |
Language: | en_US |
Published: |
American Association for the Advancement of Science
2017
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Subjects: | |
Online Access: | http://hdl.handle.net/10986/28386 |
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