Bank selection criteria employed by undergraduates in a dual-banking environment / Wei-Loon Koe
Banks are facing stiffer competition in today’s business world than in the past. As we know, customers are vital to the survival of banks. Thus, understanding of the criteria that are deemed to be important in choosing a bank is indeed crucial, especially in a dual-banking environment like Malaysia....
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| Format: | Article |
| Language: | English |
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Research Management Institute (RMI)
2012
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| Online Access: | http://ir.uitm.edu.my/id/eprint/10350/ http://ir.uitm.edu.my/id/eprint/10350/1/AJ_WEI-LOON%20KOE%20SMRJ%20%2012%201.pdf |