Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...

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Bibliographic Details
Main Authors: Bojei, Jamil, Othman, Mohd. Shahwahid, Yeap, Teik Bu
Format: Article
Language:English
Published: Faculty of Business and Management ; UiTM Press 2002
Subjects:
Malaysia
Furniture industry and trade
Export marketing. International marketing
Online Access:http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf

Internet

http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/
http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf

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