Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu
The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management ; UiTM Press
2002
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| Online Access: | http://ir.uitm.edu.my/id/eprint/11432/ http://ir.uitm.edu.my/id/eprint/11432/ http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf |