An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin

An application of logistic regression for analyzing transit advertising characteristics / Sakinah Mat Zin and Nor Aini Hassanuddin

Transit advertising is a medium of advertising that reaches people who use public transport. This study involved a survey commissioned to obtain LRT main-users’ response towards transit advertising. This paper investigates the factors influencing the effectiveness of transit advertising. With the a...

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Bibliographic Details
Main Authors: Mat Zin, Sakinah, Hassanuddin, Nor Aini
Format: Article
Language:English
Published: Universiti Teknologi MARA, Pulau Pinang 2014
Subjects:
Advertising
Methods. Outdoor advertising. Billboards. Posters
Online Access:http://ir.uitm.edu.my/id/eprint/11981/
http://ir.uitm.edu.my/id/eprint/11981/1/AJ_SAKINAH%20MAT%20ZIN%20EAJ%2014.pdf

Internet

http://ir.uitm.edu.my/id/eprint/11981/
http://ir.uitm.edu.my/id/eprint/11981/1/AJ_SAKINAH%20MAT%20ZIN%20EAJ%2014.pdf

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