Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial,...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
1998
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| Online Access: | http://ir.uitm.edu.my/id/eprint/1276/ http://ir.uitm.edu.my/id/eprint/1276/1/PPb_GHAZALI%20SHAMSUDDIN%20BM%2098_5%20P01.pdf |