Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin

Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin

Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial,...

Full description

Bibliographic Details
Main Author: Ghazali, Shamsuddin
Format: Student Project
Language:English
Published: Faculty of Business and Management 1998
Subjects:
HF Commerce
Online Access:http://ir.uitm.edu.my/id/eprint/1276/
http://ir.uitm.edu.my/id/eprint/1276/1/PPb_GHAZALI%20SHAMSUDDIN%20BM%2098_5%20P01.pdf
id uitm-1276
recordtype eprints
spelling uitm-12762019-03-26T02:07:47Z http://ir.uitm.edu.my/id/eprint/1276/ Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin Ghazali, Shamsuddin HF Commerce Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial, fruit juice, soft drinks, Confectionery, milk, beverages and breakfast cereals. This section can be considered as core department. Since most supermarkets including MHJ Bangsar, ore more emphasised on pricing and promotion strategy, they either conscious or not ignored the basic but important element in marketing - understand consumer behaviour. Faculty of Business and Management 1998 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/1276/1/PPb_GHAZALI%20SHAMSUDDIN%20BM%2098_5%20P01.pdf Ghazali, Shamsuddin (1998) Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin. [Student Project] (Unpublished)
repository_type Digital Repository
institution_category Local University
institution Universiti Teknologi MARA
building UiTM Institutional Repository
collection Online Access
language English
topic HF Commerce
spellingShingle HF Commerce
Ghazali, Shamsuddin
Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
description Canned food department is one of several departments in any supermarket besides non food, fruit and vegetable, meat, seafood, household and dairy. I t s merchandise consists of sauce and flavour, cooking oil, spice, baking needs, canned food and vegetables, titbits, preservatives, biscuits, cordial, fruit juice, soft drinks, Confectionery, milk, beverages and breakfast cereals. This section can be considered as core department. Since most supermarkets including MHJ Bangsar, ore more emphasised on pricing and promotion strategy, they either conscious or not ignored the basic but important element in marketing - understand consumer behaviour.
format Student Project
author Ghazali, Shamsuddin
author_facet Ghazali, Shamsuddin
author_sort Ghazali, Shamsuddin
title Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
title_short Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
title_full Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
title_fullStr Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
title_full_unstemmed Product characteristics influence in consumer decision making process: a study at canned food department, Hankyu Jaya Bangsar / Ghazali Shamsuddin
title_sort product characteristics influence in consumer decision making process: a study at canned food department, hankyu jaya bangsar / ghazali shamsuddin
publisher Faculty of Business and Management
publishDate 1998
url http://ir.uitm.edu.my/id/eprint/1276/
http://ir.uitm.edu.my/id/eprint/1276/1/PPb_GHAZALI%20SHAMSUDDIN%20BM%2098_5%20P01.pdf
first_indexed 2023-09-18T22:45:36Z
last_indexed 2023-09-18T22:45:36Z
_version_ 1777417203709116416

Similar Items