Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman

Sport product dimensions play role in influencing purchase behaviour. However, it has no clear knowledge on how these dimensions influence students. Thus, this study explores the relationship between the dimensions sport product towards purchase behaviour among PHE students of FOE. Moreover, this st...

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Main Author:	Azman, Aideed Ezani
Format:	Student Project
Language:	English
Published:	Faculty of Education 2014
Subjects:	Group behavior Child study School social environment
Online Access:	http://ir.uitm.edu.my/id/eprint/14523/ http://ir.uitm.edu.my/id/eprint/14523/1/PPb_AIDEED%20EZANI%20AZMAN%20ED%2014_5.pdf

id	uitm-14523
recordtype	eprints
spelling	uitm-145232017-07-04T10:40:33Z http://ir.uitm.edu.my/id/eprint/14523/ Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman Azman, Aideed Ezani Group behavior Child study School social environment Sport product dimensions play role in influencing purchase behaviour. However, it has no clear knowledge on how these dimensions influence students. Thus, this study explores the relationship between the dimensions sport product towards purchase behaviour among PHE students of FOE. Moreover, this study investigates the most influential sport product's dimension that affects purchase behaviour among PHE students of FOE. Quantitative analysis of data obtained through questionnaires based on a model designed by Wong, et al (2007). Questionnaires were distributed to 200 of PHE students of FOE in UiTM Campus Section 17. Reliability analysis test (Cronbach Alpha), descriptive statistic as well as regression test were used to analyze the data. This study revealed that there is a relationship between Sport Product Dimensions and Purchase Behaviour. Moreover, this study found out that cost is the strongest attribute that influences purchase behaviour. This study contribute knowledge and benefit for both sport product's designer/manufacturer with needs and wants of the purchaser so that they can influence customers' purchase behaviour by properly designing their product which can improve their marketing strategies. Faculty of Education 2014 Student Project NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14523/1/PPb_AIDEED%20EZANI%20AZMAN%20ED%2014_5.pdf Azman, Aideed Ezani (2014) Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman. [Student Project] (Unpublished)
repository_type	Digital Repository
institution_category	Local University
institution	Universiti Teknologi MARA
building	UiTM Institutional Repository
collection	Online Access
language	English
topic	Group behavior Child study School social environment
spellingShingle	Group behavior Child study School social environment Azman, Aideed Ezani Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
description	Sport product dimensions play role in influencing purchase behaviour. However, it has no clear knowledge on how these dimensions influence students. Thus, this study explores the relationship between the dimensions sport product towards purchase behaviour among PHE students of FOE. Moreover, this study investigates the most influential sport product's dimension that affects purchase behaviour among PHE students of FOE. Quantitative analysis of data obtained through questionnaires based on a model designed by Wong, et al (2007). Questionnaires were distributed to 200 of PHE students of FOE in UiTM Campus Section 17. Reliability analysis test (Cronbach Alpha), descriptive statistic as well as regression test were used to analyze the data. This study revealed that there is a relationship between Sport Product Dimensions and Purchase Behaviour. Moreover, this study found out that cost is the strongest attribute that influences purchase behaviour. This study contribute knowledge and benefit for both sport product's designer/manufacturer with needs and wants of the purchaser so that they can influence customers' purchase behaviour by properly designing their product which can improve their marketing strategies.
format	Student Project
author	Azman, Aideed Ezani
author_facet	Azman, Aideed Ezani
author_sort	Azman, Aideed Ezani
title	Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
title_short	Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
title_full	Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
title_fullStr	Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
title_full_unstemmed	Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman
title_sort	sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / aideed ezani azman
publisher	Faculty of Education
publishDate	2014
url	http://ir.uitm.edu.my/id/eprint/14523/ http://ir.uitm.edu.my/id/eprint/14523/1/PPb_AIDEED%20EZANI%20AZMAN%20ED%2014_5.pdf
first_indexed	2023-09-18T22:51:49Z
last_indexed	2023-09-18T22:51:49Z
_version_	1777417594744078336

Sport product dimensions - the impact on purchase behaviour: a case study of physical and health education students / Aideed Ezani Azman

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